Julia Salerni
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  • strong interest inventory survey
    The Strong Interest Inventory Survey measures a candidate’s interests and similarities compared to members of several different occupations. The graphic is a summary of my actual results of the exam taken in September of 2012.

    The number represents the strength of my similarities compared to women in specific occupations. The higher the score, the more likes and dislikes I share with individuals in those categories.
    As shown, the areas I have most in common are Graphic Design and Computer + IS Management.
    Graphic Design
    2012
  • unmotivational motivational walk club branding
    PROJECT SPECS: Create branding for UMWC [Unmotivational Motivational Walk Club], an organization dedicated to the heath and social relationships of its members. Design corresponding logos for UMWC’s associated organizations including a yoga club, a kids club and a skate club.

    PROGRAMS USED: Adobe Illustrator
    Advertising, Branding, Graphic Design
    2012
  • cardiologist promotional materials
    PROJECT SPECS: Design and layout a business card and a letterhead for a cardiology practice located on Long Island. Create a promotional flyer for the head cardiologist, including press coverage and tips for a healthy heart.

    PROGRAMS USED: Adobe Illustrator, InDesign
    Art Direction, Branding, Graphic Design
    2013
  • dental office branding
    PROJECT SPECS: Create corresponding stationery for a dental practice located in new york city. The design must be family-friendly yet clean and professional.

    PROGRAMS USED: Adobe Illustrator
    Advertising, Graphic Design
    2012
  • musician branding
    PROJECT SPECS: Design and layout a business card and promotional flyer for a local musician offering private music lessons. Both designs must include a graphic reference to the guitar as well as the client’s academic and professional credentials.

    PROGRAMS USED: Adobe Illustrator
    Advertising, Graphic Design
    2012
  • apartment analysis
    PROJECT SPECS: Design a booklet spread that conveys the “story” of your apartment. Consider the history of the space and how it is used today.

    DESCRIPTION: The apartment in which I live has been home to four generations of my family. The color scheme and fonts used are inspired by stationery owned by my maternal grandparents who lived in the apartment over fifty years ago.

    PROGRAMS USED: Adobe InDesign, Illustrator, Photoshop
    Architecture, Graphic Design, Interior Design
    2012
  • mobile unit rendering
    PROJECT SPECS: Create floor plans, sections, elevations and a rendered sketch for a mobile facility.

    DESCRIPTION: The unit shown is academic research project and travels throughout New York City and parks in various neighborhoods.

    (Proprietary information has been removed at the request of the student.)

    PROGRAMS USED: Adobe Illustrator, Photoshop, AutoCAD, 3DSmax
    Architecture, Graphic Design, Interior Design
    2012
  • mccarren park rehabilitation center
    PROJECT SPECS: Convert the now abandoned MacCarren Park Recreational Center into a functioning physical therapy center. Draw inspiration from the site’s origins as a public health center.

    DESCRIPTION: The renovation of mccarren park into a rehabilitation center takes into consideration the pool’s history as a public recreational center. The rehab center designed creates semi-public/semi-private recreational areas viewable and accessible from each patient room. Visitors and patients have an opportunity to escape their isolated rooms and enter an area of social interaction and engagement, an important component in the healing process proven by evidence based design research studies.

    PROGRAMS USED: Adobe Photoshop, Illustrator, AutoCAD, 3DSmax
    Architecture, Interior Design
    2012
  • ketel one office + lounge
    PROJECT SPECS: Within a 4500sf area, layout and organize a lounge area as well as an office space for Ketel One Vodka. Consider the analytical challanges of using the same space both during the day and at night.

    DESCRIPTION: Ketel One is both a traditional and a modern brand. the nolet family uses a 300-year-old recipe to create Ketel One Vodka, yet it appeals to a modern, fashionable and young market. the rennovated space represents the duality of the Ketel One drinker: the responsible professional and the social maven. While the office and lounge are separated, there are multiple opportunities of interaction between the two, creating a new experience with every visit.
    Architecture, Interior Design
    2012
  • equalizer seat
    PROJECT SPECS: Design a furniture unit inspired by the physical appearance of typerwriter. the piece must have an audio component and be able to interact with its user[s].

    DESCRIPTION: The Equalizer Seat is an interactive sound equalizer as well as a functioning furniture unit. Amplification of sound is determined by the position of the back speakers and the seated position of the user[s], resulting in multiple diverse visual and audio experience.

    PROGRAMS USED: Adobe Illustrator, Photoshop, 3DSmax
    Furniture Design, Interior Design
    2012
  • typewriter gallery
    Typewriters were designed originally as stand-alone utilitarian objects and eventually became the model for computer/tablet keyboards and cellular phone keypads. The typewriter gallery becomes more interactive from beginning to end, just as typewriters have over time. controls built into the space dictate the lighting located in the back of the gallery [at right]. Guests that enter the space become active rather than passive visitors.
    Architecture, Interior Design
    2012
  • construction documents
    DESCRIPTION Create, layout and design a set of construction documents for the renovation of a midtown corporate office.

    PROGRAMS USED: AutoCAD
    Interior Design
    2012
  • electric cable layout
    PROJECT SPECS: relocate the electric cable and conduit system due to a NYC public improvement project. Review and analyze the primary and secondary electrical system using company plates and records.

    PROGRAMS USED: Microstation, AutoCAD, Adobe Illustrator
    Engineering, Graphic Design
    2012
  • il libro cafe
    PROJECT SPECS: Redesign an existing, outdated coffee shop into a more comforting, welcoming environment.
    Architecture, Interior Design
    2013
  • body choreoograpy
    PROJECT SPECS: Document your body and its movements as it performs a specific activity, in this case, cooking. Pay particular attention to the rhythm of your actions over time. become aware of how your body moves in space. Find a representation technique to communicate this information.

    PROGRAMS USED: Adobe InDesign
    Graphic Design
    2012
All works © Julia Salerni 2012.
Please do not reproduce without the expressed written consent of Julia Salerni.
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work
  • strong interest inventory survey
  • unmotivational motivational walk club branding
  • cardiologist promotional materials
  • dental office branding
  • musician branding
  • apartment analysis
  • mobile unit rendering
  • mccarren park rehabilitation center
  • ketel one office + lounge
  • equalizer seat
  • typewriter gallery
  • construction documents
  • electric cable layout
  • il libro cafe
  • body choreoograpy